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Breaking up is hard to do!

It’s never easy to say good-bye, even to a deadbeat relationship you know is over, but we continue going down the beaten path with all the time invested.  But what if that day never comes? Holding onto...

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I am not a Spammer.

Without fail, for most of us in the Email Marketing industry upon answering the overused icebreaker, “Soo, what do you do?” comes the response (Through hysterical laughter) “Oh you’re the one spamming...

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Increase Unsubscribes and Improve Delivery

Let me get this straight.  Are you telling me that if my unsubscribe rate increases so will my delivery?  That losing hard-earned subscribers is a good thing?  Isn’t a high unsubscribe rate a bad...

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Advanced Checks and Balances using the EmailDirect Interface

As always, you’ve taken the time to cross all your ‘t’s and dot all your ‘i’s, but what happens the one time you forget to cross an ‘f’ or dot a ‘j’? Have you set up safeguards and do you understand...

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Is age really just a number?

I was recently hit with a tidal wave of thoughts and emotions when I came to the realization that my baby sister was turning 20 this week. My first thought? Where has the time gone?! Now to preface,...

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